Shandong Victory Auto Parts Technology Debuts at AutoTech Egypt 2025 to Tap MENA's Booming Aftermarket
Cairo, Egypt – October 24, 2025 – Shandong Victory Auto Parts Technology Co., Ltd., a leading Chinese manufacturer of high-quality automotive components, is proud to announce its participation in AutoTech Egypt 2025, the premier automotive aftermarket trade show in North Africa and the Middle East. Held from October 24 to 26 at the Cairo International Convention Centre (CICC), the exhibition serves as a strategic gateway for the company to penetrate Egypt’s rapidly expanding auto parts market and strengthen its presence across the broader MENA region.
With a exhibition space at Booth Shandong Victory showcases a curated portfolio of automotive components tailored to address the unique demands of Egypt’s automotive ecosystem. Backed by over a decade of expertise in precision engineering and manufacturing, the company’s participation aligns with the surging demand for reliable, cost-effective auto parts in a market where 60% of components are imported. “Egypt’s position as a regional manufacturing and trade hub, coupled with its growing automotive industry, presents unparalleled opportunities for Shandong Victory,” said Mr. Zhang Wei, Global Sales Director of the company. “AutoTech Egypt 2025 allows us to connect directly with local distributors, assemblers, and strategic partners, demonstrating our commitment to supporting the country’s industrial development goals.”
Targeting Egypt’s Critical Market Needs
Egypt’s automotive landscape is defined by two key dynamics: a large fleet of aging vehicles and a government-driven push for localization. With over 6.5 million registered vehicles and an average age exceeding 10 years, the country’s aftermarket demands robust, durable replacement parts. Shandong Victory’s exhibition highlights address these critical needs with a focus on three core product categories:
Essential Wear-and-Tear Components: The company presents a comprehensive range of filters, brake pads, spark plugs, and clutch systems engineered for extended longevity in Egypt’s harsh climatic conditions, including high temperatures and - prone environments. These products leverage advanced materials to reduce maintenance frequency, a key priority for cost-sensitive Egyptian consumers.
Body and Safety Parts: Responding to the high accident rate in the region, Shandong Victory showcases impact-resistant bumpers, reinforced lighting assemblies, and precision-engineered sheet metal components. These parts comply with international safety standards while offering 30-50% cost advantages compared to European and American counterparts, a competitive edge in Egypt’s price-sensitive market.
Hybrid and Customization Solutions: Recognizing the gradual shift toward sustainable mobility, the company introduces hybrid vehicle components, including electronic control units and transmission systems, tailored for models like Geely’s Binyue HEV that have gained popularity in Egypt. Additionally, the exhibition features off-road accessories such as desert-ready bumpers and roof racks, catering to the high penetration of SUVs in the country.
Complementing these product lines is Shandong Victory’s localized service offering, including technical support, flexible delivery schedules, and customizable packaging solutions. The company’s ability to adapt to local requirements aligns with Egypt’s National Industrial Strategy, which mandates a gradual increase in from the current 20% to 50% by 2030.
Riding the Wave of Regional Growth and Policy Support
Egypt’s auto parts market, valued at $1.5-1.8 billion annually, is projected to grow at a 7% compound annual rate through 2025, driven by several key factors: rising vehicle ownership, expanding middle-class demographics, and favorable policy frameworks. The Egyptian government’s restrictions on fully imported vehicles (with tariffs ranging from 40% to 135%) have spurred investments in local assembly (CKD/SKD) operations by global automakers, including Chinese brands like GAC, Dongfeng, and Geely. This trend has created a burgeoning demand for ，positioning Shandong Victory as a trusted supply chain partner.
Furthermore, Egypt’s membership in the African Continental Free Trade Area (AfCFTA) offers additional growth avenues. Components manufactured or assembled locally can be exported duty-free to 54 African nations, transforming Egypt into a regional export hub. “Our long-term strategy involves establishing localized production partnerships in Egypt,” explained Mr. Zhang. “By leveraging the country’s advantages, we aim to serve not just the Egyptian market but the entire African continent, creating mutual value through technology transfer and job creation.”
Shandong Victory’s participation also capitalizes on the deepening economic cooperation between China and Egypt under the Belt and Road Initiative. Chinese automakers have invested over 500millioninEgypt’sautomotivesectorsince2023,withprojectslikeGAC’sCKDfacility(slatedformassproductionin2026)expectedtogenerateover1,000localjobsand
Forging Strategic Partnerships at AutoTech Egypt
At AutoTech Egypt 2025, Shandong Victory’s team of technical experts and business development professionals is conducting one-on-one consultations with visitors to identify tailored solutions for their specific needs. The company is particularly focused on forging partnerships with local distributors and original equipment manufacturers (OEMs) seeking reliable supply chains for both aftermarket and assembly requirements.
“Our goal is to move beyond transactional relationships and build long-term strategic alliances,” said Mr. Chris Liu, Regional Sales Manager for MENA. “We offer flexible MOQ (minimum order quantity) terms, technical training programs, and 24/7 after-sales support to ensure our partners’ success. Several promising discussions with leading Egyptian distributors are already underway, with initial orders expected to be finalized during the exhibition.”
In addition to product demonstrations, Shandong Victory is participating in the exhibition’s industry forums, sharing insights on “Adapting Chinese Auto Parts to MENA Market Requirements.” The company’s expertise in balancing quality, cost, and localization resonates with Egyptian stakeholders seeking to reduce import dependency while maintaining international standards.
Looking Ahead: A Long-Term Commitment to Egypt
AutoTech Egypt 2025 marks a significant milestone in Shandong Victory’s global expansion strategy. Beyond the exhibition, the company plans to establish a regional office in Cairo by 2026 to streamline logistics, enhance customer service, and explore joint venture opportunities for localized manufacturing. This commitment aligns with Egypt’s vision to become a regional automotive manufacturing hub, as outlined in the government’s Sustainable Development Strategy (Egypt Vision 2030).
As the MENA automotive relay market is projected to grow at a CAGR of 6.5% through 2034, Shandong Victory is well-positioned to capitalize on the increasing demand for advanced electrical components, including PCB relays and control modules. The company’s ongoing investment in R&D ensures its products remain at the forefront of technological innovation, supporting the region’s transition toward smarter, more efficient vehicles.
“We see Egypt not just as a market but as a strategic partner in our global growth journey,” concluded Mr. Zhang. “AutoTech Egypt 2025 is more than an exhibition—it’s the beginning of a long-term commitment to supporting Egypt’s automotive industry, creating jobs, and fostering technological exchange between China and Egypt. We invite all industry stakeholders to visit our booth H1.J38 and explore how we can collaborate to drive mutual success.”
