The Mokba (Moscow) Auto Parts Exhibition in May 2025
“Arctic-Ready” Winter Components: The centerpiece of the exhibit was an upgraded range of cold-resistant parts, including low-temperature battery terminals (tested to -45°C), freeze-proof brake fluid reservoirs, and ceramic-reinforced 刹车片 (brake pads) that maintain friction performance in sub-zero temperatures. Unlike standard components that harden or crack in extreme cold, Shandong Victory’s winter line uses a proprietary rubber compound for seals and a heat-retaining coating for metal parts—extending component lifespan by 50% compared to local alternatives. “Siberian drivers lose hundreds of hours annually to cold-related part failures,” said Mr. Chris Liu, Shandong Victory’s MENA & CIS Regional Sales Manager, during a live demonstration. “Our Arctic-Ready components aren’t just about durability—they’re about keeping Russia’s roads moving, even in the harshest winters.”
OEM-Grade Parts for Lada and Popular Import Models: Recognizing Lada’s dominance in Russia’s passenger car market (38% market share in 2024), Shandong Victory displayed a full suite of compatible components for top-selling models like the Lada Vesta and Granta, including precision-machined crankshafts, fuel injection nozzles, and electronic control units (ECUs). These parts meet Russia’s GOST R certification standards and are priced 25-30% lower than European imports, while matching OEM performance. The company also showcased parts for popular imported models such as the Toyota RAV4 and Hyundai Tucson, addressing the 22% of Russia’s market held by foreign passenger cars.
Heavy-Duty Commercial Vehicle Solutions: Catering to Russia’s booming logistics and mining sectors, Shandong Victory introduced a line of high-load transmission parts and air filters for heavy trucks (e.g., KamAZ, Ural). The filters feature a multi-layered design that traps 98.7% of dust and debris—critical for vehicles operating in Russia’s industrial heartlands—and the transmission parts use high-strength steel alloy to withstand constant heavy loads. During the exhibition, KamAZ’s aftermarket division signed a letter of intent to evaluate Shandong Victory’s filters for its 2026 truck lineup.
CIS-Wide Distribution Network Expansion: The company signed exclusive distribution agreements with two leading Russian firms—AutoParts Moscow (covering western Russia) and Sibir Auto Supply (serving Siberia and the Far East)—bringing its total CIS distributors to seven. These partnerships will add 120 retail touchpoints across Russia and include the opening of two regional warehouses (in St. Petersburg and Yekaterinburg) in Q4 2025. Stocked with $1 million worth of inventory, the warehouses will cut delivery times for urgent orders from 72 to 24 hours in European Russia and 48 hours in Siberia.
Technical Training and After-Sales Collaboration: In partnership with Russia’s Automotive Technology Institute (ATI), Shandong Victory launched a “Winter Maintenance Training Program” for local technicians. The program will train 150 professionals annually on installing and maintaining cold-climate components, with the first workshop set for September 2025 in Moscow. The company also announced a 24/7 Russian-language technical support hotline, staffed by engineers with expertise in CIS market needs.
Co-Development with AvtoVAZ: Shandong Victory revealed a joint research project with AvtoVAZ to develop a hybrid vehicle clutch system for Lada’s upcoming electric model (scheduled for 2027). The collaboration leverages Shandong Victory’s expertise in electronic components and AvtoVAZ’s local market knowledge, marking the company’s first co-development project with a major Russian automaker.
A $1.2 million order from Gazprom Neft Logistics for Arctic-Ready filters and brake parts, to be used in its 300-vehicle fleet of winter service trucks.
A $900,000 contract with Sibir Auto Supply for Lada-compatible ECUs and transmission parts, with deliveries starting in Q3 2025.
Intent orders totaling $2.4 million from three regional distributors, focusing on the Arctic-Ready line and commercial vehicle components.
